Privacy information

Responsible party under the EU General Data Protection Regulation (GDPR) is:

Mercedes-AMG GmbH (“We”)
Daimlerstraße 1, 71563 Affalterbach, Germany
Email:

Data Protection Officer:

Mercedes-Benz Group AG
Group Data Protection Officer
HPC W079, 70546 Stuttgart, Germany
Email:

1. Data Protection

We are pleased about your visit to our websites and your interest in our offerings. Protecting your personal data is important to us. In these data protection notices, we explain how we collect your personal data, what we do with it, for what purposes and on what legal basis this happens, and what rights and claims are associated with it for you. In addition, we refer to the Mercedes-Benz Data Protection Policy: group.mercedes-benz.com/datenschutzrichtlinie.

Our data protection notices for the use of our websites and the Mercedes-Benz data protection policy do not apply to your activities on websites of social networks or other providers that you can reach via links on our websites. Please inform yourself about the data protection regulations of these providers on their websites.

2. Collection and Processing of Your Personal Data

a. When you visit our websites, we store certain information about the browser and operating system you are using, the date and time of your visit, the access status (e.g. whether you were able to access a webpage or received an error message), the use of the website's features, any search terms you may have entered, the frequency with which you access individual web pages, the names of the files retrieved, the data transferred, the website from which you accessed our websites, and the website you visit from our websites. Additionally, we store your IP address and the name of your internet service provider for security reasons, particularly to prevent and detect attacks on our websites or fraud attempts, for a period of seven days.

b. Other personal data will only be processed if you provide us with this data, for example, in the context of registration, a contact form, a chat, a survey, a competition, or for the execution of a contract, and only to the extent permitted by your consent or applicable legal regulations.

c. You are neither legally nor contractually obligated to provide your personal data. However, it may be that certain functions of our websites depend on the provision of personal data. If you do not provide personal data in these cases, it may result in functions being unavailable or only partially available.

3. Purposes of Use

a. The personal data collected during a visit to our websites is used to make them as convenient as possible for you and to protect our IT systems from attacks and other unlawful actions.

b. If you provide us with further personal data, e.g., in the context of registration, a chat, a contact form, a survey, a competition, or for the execution of a contract, we use this data for the mentioned purposes, for customer management, and – where necessary – for processing and accounting of business transactions, each to the extent required for this purpose.

c. For further purposes (e.g., displaying personalized content or advertising based on your usage behavior), we and, where applicable, selected third parties use your data, provided you have given your consent (= approval) within the scope of our Consent Management System. Further information and decision options can be found under "Cookie Settings" in the footer at the bottom of the website.

d. In addition, we use personal data to the extent that we are legally obligated to do so (e.g., storage to fulfill commercial or tax retention obligations, disclosure according to official or court orders, e.g., to a law enforcement authority).

4. Transfer of Personal Data to Third Parties; Social Plug-ins; Use of Service Providers

a. Our websites may also contain offers from third parties. If you click on such an offer, we will transfer data to the respective provider as necessary (e.g., the information that you found this offer on our website and, if applicable, further information that you have already provided on our websites).

b. If we use so-called "social plug-ins" from social networks like Facebook and Twitter on our websites, we integrate them as follows:

  • When you visit our websites, the social plug-ins are deactivated, meaning no data is transferred to the operators of these networks. If you wish to use one of the networks, click on the respective social plug-in to establish a direct connection with the server of the respective network.
  • If you have a user account with the network and are logged in at the moment of activating the social plug-in, the network can assign your visit to our websites to your user account. To avoid this, please log out of the network before activating the social plug-in. The visit to other Mercedes-Benz websites cannot be assigned by a social network until you activate a social plug-in there as well.
  • If you activate a social plug-in, the network will transfer the available content directly to your browser, which will embed it into our websites. In this situation, data transfers may also occur that are initiated and controlled by the respective social network. For your connection to a social network, the data transfers that occur between the network and your system, and your interactions on this platform, only the data protection provisions of the respective network apply.

c. If you click on the link to an offer or activate a social plug-in, it may be that personal data is transferred to providers in countries outside the European Economic Area, which, from the perspective of the European Union (“EU”), do not provide an “adequate level of protection” for processing personal data. Please be aware of this situation before clicking on a link or activating a social plug-in and thereby triggering a transfer of your data.

d. To operate, optimize, and secure our websites, we also use qualified service providers (e.g., IT service providers, marketing agencies). We only pass on personal data to them as necessary for the provision and use of the websites and their functionalities, to pursue legitimate interests, to fulfill legal obligations, or to the extent that you have consented (see section 7). Further information about the recipients can be found in our Consent Management System under "Cookie Settings" in the footer at the bottom of the website.

5. Cookies

a. Cookies may be used when visiting our websites. Technically, these are so-called HTML cookies and similar software tools such as Web/DOM Storage or Local Shared Objects (so-called "Flash Cookies"), which we collectively refer to as cookies.

b. Cookies are small files that are stored on your desktop, notebook, or mobile device during your visit to a website and later retrieved. For example, they can be used to recognize whether there has already been a connection between your device and the websites, take your preferred language into account, or offer you certain functionalities (e.g., online shop, vehicle configurator), or recognize your interests based on your usage. Cookies may also contain personal data.

c. Whether and which cookies are used during your visit to our websites depends on which areas and functions of our websites you use and whether you consent to the use of cookies that are not strictly necessary, i.e., typically for technical reasons, in our Consent Management System. Further information and decision options can be found under "Cookie Settings" in the footer at the bottom of the website.

d. The use of cookies also depends on the settings of the web browser you are using (e.g., Microsoft Edge, Google Chrome, Apple Safari, Mozilla Firefox). Most web browsers are preset to accept certain types of cookies automatically; however, you can usually change these settings. Existing cookies can be deleted at any time. Web/DOM-Storage and Local Shared Objects can be deleted separately. How this works in the browser or device you are using can be found in the instructions provided by the manufacturer.

e. Consent (= approval) to and rejection or deletion of cookies are device-specific and also linked to the respective web browser. If you use multiple devices or web browsers, you can make decisions or settings differently for each.

f. If you decide against the use of cookies or delete them, certain functions of our websites may not be available to you or may only be available to a limited extent.

6. Security

We employ technical and organizational security measures to protect your data managed by us against manipulation, loss, destruction, and unauthorized access. We continually improve our security measures in line with technological developments.

7. Legal Bases for Data Processing

a. If you have given us consent to process your personal data, this constitutes the legal basis for processing (Art. 6 para. 1 lit. a GDPR). Please also note the consent for the transfer of data to recipients outside the European Economic Area (Art. 49 para. 1 sentence 1 lit. a GDPR) in section 12.

b. The legal basis for processing personal data for the purpose of initiating or fulfilling a contract with you is Art. 6 para. 1 lit. b GDPR.

c. Insofar as the processing of your personal data is necessary to fulfill our legal obligations (e.g., for the retention of data), we are entitled to do so under Art. 6 para. 1 lit. c GDPR.

d. Furthermore, we process personal data for the purpose of safeguarding our legitimate interests as well as those of third parties under Art. 6 para. 1 lit. f GDPR. Maintaining the functionality of our IT systems, marketing our products and services (to the extent that this is not based on your consent), and legally required documentation of business contacts are such legitimate interests. In the context of the necessary balancing of interests, we take into account, in particular, the type of personal data, the purpose of processing, the processing circumstances, and your interest in the confidentiality of your personal data.

e. The storage and retrieval of cookies under section 5.c. is based on § 25 TTDSG (in Germany) or § 165 para. 3 TKG (in Austria).

8. Deletion of Your Personal Data

We delete your IP address and the name of your Internet service provider, which we store for security reasons, after seven days. Beyond this, we delete your personal data as soon as the purpose for which we collected and processed the data no longer applies. Data is retained beyond this period only to the extent required by laws, regulations, or other legal provisions to which we are subject, in the EU or under laws in third countries, where an adequate level of data protection is in place. If deletion is not possible in an individual case, the respective personal data will be marked to restrict its future processing.

9. Data Subject Rights

a. As a data subject, you have the right to access (Art. 15 GDPR), rectification (Art. 16 GDPR), deletion (Art. 17 GDPR), restriction of processing (Art. 18 GDPR), and data portability (Art. 20 GDPR).

b. If you have given your consent to the processing of your personal data by us, you have the right to revoke this consent at any time. The legality of the processing of your personal data up to the point of revocation remains unaffected by the revocation. Likewise, further processing of this data based on another legal basis, such as fulfilling legal obligations, remains unaffected (see section "Legal bases of processing").

c. Right to Object
You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data that is based on Art. 6 para. 1 lit. e) GDPR (data processing in the public interest) or Art. 6 para. 1 lit. f) GDPR (data processing based on a balancing of interests). If you object, we will only continue to process your personal data if we can demonstrate compelling legitimate grounds for processing that override your interests, rights, and freedoms, or if processing is for the establishment, exercise, or defense of legal claims. If we process your personal data for direct marketing purposes based on legitimate interests, you also have the right to object at any time without providing reasons.

d. We ask that you, where possible, send your claims or declarations to the following contact address: .

e. If you believe that the processing of your personal data violates legal requirements, you have the right to lodge a complaint with a competent data protection authority (Art. 77 GDPR).

10. Newsletter

If you subscribe to a newsletter offered on our website, the data provided during the newsletter registration will be used solely for sending the newsletter, unless you consent to further use. You can unsubscribe from the newsletter at any time via the unsubscribe option provided in the newsletter.

11. Central Access Service of Mercedes-Benz Group

With the central access service of the Mercedes-Benz Group, you can log in to all websites and applications of the Mercedes-Benz Group and its brands that are connected to this service. The terms of use that apply to this service contain special data protection provisions. You can access these terms of use on the respective login pages of the connected websites and applications.

12. Data Transfer to Recipients Outside the European Economic Area

a. When using service providers (see section 4.d.) and transferring data to third parties with your consent (= approval) (see section 3.c), personal data may be transferred to recipients in countries outside the European Union (“EU”), Iceland, Liechtenstein, and Norway (= European Economic Area) and processed there, in particular the USA and India. These countries can also be identified in our Consent Management System, which you can find under "Cookie Settings" in the footer at the bottom of the website.

b. In the following countries, from the EU's perspective, there is an adequate level of protection for the processing of personal data (so-called adequacy decision): Andorra, Argentina, Canada (limited), Faroe Islands, Guernsey, Israel, Isle of Man, Japan, Jersey, New Zealand, Switzerland, South Korea, Uruguay, United Kingdom. For recipients in other countries, we agree on the application of EU standard contractual clauses, binding corporate rules, or other permissible mechanisms to create an "adequate level of protection" in accordance with legal requirements. We will gladly provide you with information about this via the contact details provided in section 9.d.

c. If you give your consent in our Consent Management System, your consent also applies to the transfer of data to recipients in countries outside the European Economic Area, where no "adequate level of protection" exists. Information about the transferred data, recipients, or categories of recipients and the relevant countries can be found in our Consent Management System, which you can find under "Cookie Settings" in the footer at the bottom of the website. In these countries, there may be no or only partial data protection laws comparable to those in the European Economic Area (e.g., data subject rights, see section 9), no data protection authorities, and/or no comparable possibilities to take action against data protection violations. Public authorities (e.g., government agencies) may also be able to access the data processed there more easily and use it for purposes other than those in the European Economic Area. These circumstances may only be partially mitigated by special measures.

As of: April 2022